Tired of Chasing Likes? Here’s Why LinkedIn Newsletters Build Real Influence

Apr 23
3 min read

Updated: Jun 24

Forget going viral just once—real personal branding is about showing up consistently and earning trust.

Guest Contributor

Sara Jang is a LinkedIn strategist and communications pro with 18+ years of experience leading PR and marketing for global brands. She's the go-to expert for B2B companies looking to grow on LinkedIn — from crafting content that gets noticed to building real thought leadership. If you want LinkedIn to actually work for you, Sara’s insights cut through the noise and deliver what matters.

We all know that content is powerful—but not all content builds long-term trust.

That’s where subscription-based content comes in. It doesn’t just inform or inspire; it helps you build a reputation over time.

And with LinkedIn’s algorithm constantly evolving, simply posting more often isn’t enough. Even if your follower count is going up, have you noticed your views going down?

It might be time to pivot—from chasing viral moments to building something more sustainable.

Enter: LinkedIn Newsletters.

What makes newsletters so effective?

🔔 Your content actually gets delivered

When someone subscribes, LinkedIn does the heavy lifting—your posts are sent straight to their email inbox and mobile push notifications.Even people who don’t follow you will still see your newsletter.

That’s organic reach with staying power.

💡 You build a steady readership

A single post may grab attention once. But newsletters invite people back again and again.

It’s about consistency—and with consistency comes trust.

Over time, you’re not just a poster.

You’re someone they look forward to hearing from.

🏆 You grow into a thought leader

When you focus on a specific topic and show up regularly, people start seeing you as a go-to expert in that field.Your name becomes associated with your niche—and that’s exactly what personal branding is all about.

How to use LinkedIn newsletters to build your brand

1. Pick a theme that’s truly yours

What’s a topic you care about enough to write about regularly?

Here are a few great examples:

📊 Marketing insights

🔄 Navigating career transitions

🎤 Customer stories or interviews

🧠 Lessons in leadership and growth

When you stick to a clear theme, it’s easier for readers to think:

"This is for me."

👉 Tip: Try opening your newsletter with something like:

"This newsletter is for marketing leaders navigating change,”

or “For professionals planning their next bold move.”

It helps the right people know—they’re in the right place.

2. Start simple, then build momentum

You don’t have to start with a newsletter right away.

Begin with regular LinkedIn posts to test engagement and refine your voice.

Once you’ve shared 3–5 strong posts, you’ll have a clear idea of what resonates. That’s the perfect time to turn your content into a newsletter.

When you're ready, invite your audience like this:

🗨️ “Enjoyed this? You can get more in my newsletter—subscribe below!”

📅 “Every Wednesday, I send out a 5-minute insight for marketers who want to stay sharp.”

👉 Pro tip: If you post carousels, put your CTA on the final slide—it’s where decisions happen.

3. Turn your content into a living portfolio

One of the most underrated features of LinkedIn newsletters?

They live in a dedicated tab on your profile, building a public archive of your thinking, style, and expertise.

That archive becomes your digital portfolio—a resource for potential collaborators, recruiters, or clients who want to get a feel for who you are and how you think.